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What better for the Willy Wonka of British gastronomy, than choosing who dines at the Fat Duck by lottery?
Which is part of what made him the perfect airport novelist: what better for a busy executive - or would-be executive - to read as he jets around the world than a novel that does likewise?
What better for a PM under perpetual attack for narrow elitism than giving a ministerial post to a chap fondly remembered by an Eton contemporary, at the age of 14, "walking around with an umbrella, like it was a cane, calling people plebs".
What better for Apple to put pressure on AT&T than to tell it, "Look, either you do something about your network, or we'll release the iPhone on Verizon Wireless".
What better for follow up some US-made garage than with some crusty-as-fuck Bristolian two-step?
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For Victor Gotbaum, what better date for his 90th birthday to fall on than Labor Day.
And what better way for Colombia to celebrate than ensuring qualification for 2014 over these next two rounds.
"But what better thing for you to sign?" Gingrich has a talent for creating temporary allies and lifelong enemies.
"What better name for a king?" "Will you make a song for him?" the woman asked.
What better use for a vanity plate?
And what better place for them?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com