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The best phrase I heard to describe it was what a used-book seller told me.
See Oliver's full explanation of this crisis-in-the-making in the clip above, which includes a look at what a used-car dealer's commercial might look like if a little honesty was thrown in. .
Remember what a prig I used to be?" I nodded.
ES "What a great use of misdirection.
What a fine use of my hard-earned money.
What a narrow use of a beautiful term!
Know what a smart use of this thing might be?
What a fantastic use of the Internet.
Wow! What a wonderful use of our taxpayer money.
And then all of a sudden what used to be a column is now a blog.
What a way to use the bully pulpit, right?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com