Most notably, we know that retailers that got stuck in the middle, failing either to choose to be great at price/value and convenience (what I like to call "optimized buying") or to deliver a remarkable shopping experience, are extinct or being pushed to the brink of irrelevance.
What I am trying to optimize for at Illumina is speed, portability, and growth.
What platform do I optimize on?
What I care about is how humans enter this behavior generation picture, and study two complementary challenges: 1) how to optimize behavior when the robot is not acting in isolation, but needs to coordinate or collaborate with people; and 2) what to optimize in order to get the behavior we want.
Milling a design similar to a nano four-point probe with a pitch down to 400 nm we display what optimized FIB milling in NEMS development can accomplish.
The functional requirements that define most design problems do not prescribe explicitly what should be optimized; usually they set levels to be attained minimally.
What if companies optimized on something else?
Computers can do the analysis, but humans have to tell them what to optimize.
Modeling scientist: backend engineers, product managers (to determine what to optimize for), other modeling-scientist colleagues who share techniques, decision scientists on what features to consider and datasets to use.
Clicktale makes recommendations to its clients -- like Home Depot for instance -- about what to optimize.
