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"Where's the what's-its-name?" she would ask.
"Did you get the what's-its-name?
Balckwater — what's it's new name?
Balckwater— what's it's new name?— loads the drones for the CIA that we use to kill the AQ people.
WILLIAMSTOWN, Mass., July 20 — Omigosh, that's What's-Her-Name, isn't it?
"And that's what's-his-name, the Pakistani kid.
"Since who started wearing it?" "What's-his-name, the anti-terrorist cop dude.
And that painting above Jennifer's head couldn't possibly be a — a what's-his-name, could it?
"Why not?" "Not since what's-his-name started wearing it, and then everyone else starting wearing it".
He's not What's-His-Name anymore.
Best is Mr. West, who delivers some primo Kanye spite on "Birthday Song": "Last birthday she got you a new sweater/Put it on, give her a kiss and tell her, 'Do better.' " You can virtually hear Drake chuckling during his blithely cocky verse on "No Lie": "She think I'm the realest out and I say, 'Damn that makes two of us'/Oh that look like what's-her name/Chances are it is what's-her-name".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com