Charles Stone III's "True" was reworked into the "Whassup" Budweiser commercials.
One, conducted by NTN Communications in Carlsbad, Calif., an interactive television network for restaurants and bars, found four of the five highest-rated spots were for Budweiser and Bud Light; the winner was a "Whassup?" commercial about an alien spy returning home.
With this Super Bowl advertisement for Budweiser beer and another "Whassup" spot that pokes fun at uptight yuppies trying to adopt a cool attitude, Anheuser-Busch succeeded in taking advertising's hottest series of commercials into a new year.
DDB's award-winning campaigns included the popular "Whassup!" Budweiser beer ads for Anheuser-Busch.
For instance, Anheuser-Busch had planned to produce more commercials in the popular "Whassup!" series for Budweiser beer, but the actors who play the friends in the spots would not work during the strike, so during the Olympics and baseball playoffs the company reran old spots in the series.
The creature pauses to think, then responds "Whassup?" with his tongue lolling out of his mouth.
(Who would have suspected, for example, that Sontag sent e-mails with the subject heading "Whassup?") One sees Sontag, who had so many friends, elated to be in such easy touch with them ("I'm catching the e-mail fever!"); one sees the insatiably lonely writer reaching out to people she hardly knew and inviting them to pay a call.
ANHEUSER-BUSCH INBEV The best among the eight commercials for four beer brands were the Budweiser spot that brought back the Clydesdales and a clever Bud Light commercial, reminiscent of the "Whassup?" phone freaks, in which guys emulated the Auto-Tuned voice of the rapper T-Pain.
It established a knack for creating catchphrases, including "Whassup" for Budweiser.
(Fun fact: it's directed by Charles Stone III, who created, and was the face of, the once-ubiquitous Budweiser "Whassup" commercials).
