As the Scottish independence referendum showed, an agile swarm of passionate activist communities can run rings around a top-down Westminster-based operation and engage voters whom politicians cannot reach.
And all the while he had to rebut nationalist claims that the whole no operation was a Westminster stitch-up.
It was Westminster Abbey, not Westminster Cathedral.
But it also reflects an elemental clash between MPs, many of whom made it to Westminster courtesy of a centralised vetting operation, and a vastly expanded membership who want to take control of their own party.
In his second year of Westminster odds making, Johnny Avello, director of race and sports operations at the Wynn Las Vegas, sets odds on breeds' chances of winning, not on particular dogs.
"Thus far, the SNP has had a very clear narrative that has helped them hold on to power, despite the worrying trends thrown up by their internal operations and time in government: Labour and Westminster are bad and corrupt, and the SNP and Scotland are good, with Labour standing in the way of our nation's prosperity and happiness.
Midland emerged from the wider Operation Fairbank, sparked by allegations of a high-level Westminster paedophile ring made in Parliament by the Labour MP Tom Watson.
Former MP Harvey Proctor, who was investigated as part of the operation and subsequently cleared of being part of a Westminster paedophile ring, described the timing as "completely outrageous".
But Mr Jones reiterated that he knew of evidence "directly from a witness" to show that the late Liberal MP Cyril Smith had visited Elm Guest House and that this evidence had been obtained by Operation Fernbridge, one of the Metropolitan Police inquiries into the Westminster VIP abuse allegations.
The group references a number of findings from investigations into to the alleged Westminster paedophile ring as part of its list of cases being examined under Operation DeathEaters, including cases against Jimmy Savile, Cyril Smith, claims of wide-scale abuse allegedly documented at Elm Guest House and the work of the now-defunct Paedophile International Exchange.
