They documented their journey in a film, Out and Around and were invited to record a TED talk on what they learned.
Eventually a media pool – one photographer, one TV camera and one reporter – were invited to record the dignitaries viewing the exhibition and meeting the 50 artists and guests.
Those who agreed to talk about their views rather than their opponents were invited to record television spots that between now and Nov. 7 will be broadcast daily, free, by the company's stations in Raleigh, Charlotte and other cities.
In Tara Shi's "A People's History of Capitalism," visitors were invited to record videos of their own lived experiences of capitalism in a large wooden structure with a cutout the size of a refrigerator.
Jazz violinist Stéphane Grappelli and classical violinist Yehudi Menuhin were performing in another studio in the building, and were invited to record a piece for the new album.
Viewers were invited to record a video of themselves performing karaoke in front of a TalkTalk bright lights backdrop, and clips were screened as part of TalkTalk's sponsorship break bumpers.
