Most people thought we were crazy; that the audience didn't exist for smart, substantive content".
"Everyone said we were crazy, that we'd never be able to have a gourmet restaurant in a gas station," said Mr. Nwaeze, who was confident from two decades spent cooking in a variety of restaurants that he could.
"I first started selling in March but they thought we were crazy, that we were panicking," recalls this trader, who insisted on anonymity because he was not authorized to publicly discuss UBS affairs.
Santos's greatest reward so far came at the end of that project, when one of the teacher participants said, " 'You know, we thought you were crazy, that you had no idea what you were doing and what it is like to be in a classroom.
All of the seasoned homebuilders told my partner Don Kaufman and I that we were crazy, that no one would buy a house without a basement, and that we would go out of business because we priced the houses too low.
To be honest, I don't see it getting much better, but I'm hopeful, just as I was 12 years ago when we were pushing for Denver to legalize and everyone told us we were crazy, that it would never happen.
