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While admitting that "we wouldn't want the marketplace to think we were a soft touch", Sants firmly believes in the sort of regulation typical of British institutions: one based on principle rather than prescription.
The energy giants long ago realised that their small business customers were a soft touch, lacking either the financial muscle of large corporates or the regulatory protection extended to consumers.
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A manager who was a soft touch wouldn't last a month.
Zakharchenko was a soft touch.
"This is a soft touch.
Two, that viewers are a soft touch.
Not that McGinley is a soft touch.
I was a soft touch with my boys.
Cameron says Britain was a "soft touch" under Labour.
The problem, though, is that he's a soft touch.
"In the past we've been a soft touch.
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CEO of Professional Science Editing for Scientists @ prosciediting.com