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"His followers went off message, Caesar went off message; the Jewish leaders did nothing different than any of us would do today if our authority was threatened".
Mr Palocci was the campaign's rising star: he wrote the manifesto, and along with Mr Dirceu, acted as emergency spin-doctor whenever Mr da Silva, whose tongue sometimes has a life of its own, went "off message".
But first she joked that she imagined SWAT teams were stationed in the studio, ready to take her down with tranquilizer darts if she went "off message".
"But that" – and this is Gentleman's wry, well-rehearsed punchline – "was all before I went off message".
But part of the reason that he lived his life so recklessly was that he froze out any reporter or media organization that went off message.
Then, grinning, he went off message for a moment: "If I had this room as a dream — all these people, as well as chocolate-chip cookies, carrots, and beer — I'd have to journal it intensively to really dig into what it meant".
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Might the celebrity go "off message", or use inappropriate language?
Up in the air, Mr. Wellstone let himself go off message.
But this year, in a tight race that leaves very little room for error, the conservative "super PACs" and other outside entities working to defeat President Obama have reached a consensus: Going off message is simply too risky.
If the actor does go off message, then the sighting of her stylist Victoria Sekrier at the Preen show at London fashion week could hint she is going for the Victorian-gothic-meets-1980s-Tatler Victorian-gothic-meets-1980s-Tatler Victorian-gothic-meets-1980s-Tatler Victorian-gothic-meets-1980s-Tatler Victorian-gothic-meets-1980s-Tatler
Mr. Clinton's aides complain that he has been held to an impossible standard by a national news media that covers him only when he gets angry, trips up or goes "off message".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com