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"PepsiCo should not be shut out from capitalizing on health and wellness trends," Reilly said in a research report.
But it still needs to get more aggressive in developing more foods in line with the health and wellness trends that are prevalent in the market.
I've written about other wellness trends before.
But with Korea's nascent focus on wellness trends, anti-hangover drinks gained popularity.
This article originally appeared on VICE AU.
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The wellness trend is likely to grow.
"The health and wellness trend is huge, permanent and important," Mr. Douglas said.
The wellness trend is a product of a broader shift from conspicuous consumption to conspicuously considered consumption.
She was one of the first five people to try every popular spirituality and wellness trend of the last decade, and she could totally be a guru if she wanted to.
On the latest Instagram wellness trend: celery juice.
If you've ever even once in your life opened up Instagram, you'll be across the wellness trend.
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CEO of Professional Science Editing for Scientists @ prosciediting.com