To that end, Seebo's typical clients — which it is hesitant to name for competitive reasons — include companies in the industries of toy and children's products, health and wellness, sports equipment, furniture and electronics, travel equipment, baby products and fashion.
Wellness gurus accrue lucrative endorsements from healthfood brands, exercise equipment makers and spas, which they promote on their blogs.
Those expansions will focus around services, however, not selling physical goods, so you could picture KFit as an online-to-offline service for fitness and wellness services rather than a place to buy sports equipment.
The company's websites allow consumers to purchase general merchandise, including beauty, personal care, home medical equipment, contact lens, vitamins and supplements and other health and wellness solutions.
For the NHS, consumer fitness trackers that are regulated under the "wellness" category, and not to the same standards as medical equipment, are a curio rather than a solution.
A three-night stay at the Grand Kempinski Hotel, Strbske Pleso, costs £699pp from 8 January to 22 March 2015, including flights, a three-day ski pass, equipment rental, and access to the spa and wellness centre.
The firm already rebranded itself as "The Wellness Company", signalling that it did not just want to sell equipment.
Recess was enhanced with new play equipment and active play game cards, and a school wellness policy was developed.
GENRE: Health and wellness.
There are wellness retreats, wellness diets, wellness beauty treatments, wellness classes, wellness resorts, wellness hotels, wellness weekends and, of course, wellness experts.
