They buy products that work well, smell good, taste good, look good, and feel good.
I sometimes get other sensations, especially if the author describes a place well, smells, sounds, the feel of certain fabrics, atmosphere, like cold, heat, mugginess.
But now even that well smells of the powerful acids that the miners use in dirt pits to process rare earth minerals needed in the West for sophisticated products ranging from iPhones to giant wind turbines.
A rose called by any other name may very well smell as sweet, as Juliet would have it, but this research suggests that nobody would pick the flower to find out.
As a consequence, the oceans of the near future may well smell very different from those of today, and marine eco-systems may not have time to adapt to its new scent.
There are more than 250 freshener renditions, and it has to be moderately irksome that his wife hangs an American flag version void of scent, because, well, smells get to her.
What "Wolf" seems to say is that if a business enterprise stinks, it may as well smell like Drakkar Noir and sex and white powder and the latex of a dominatrix; that if nothing matters but glut, then the gluttony must be extreme, and pungent, and gross.
There Johansen, the self-proclaimed "rubber seed king of the upper rivers," bought some perfume from a trading post and was seen chasing goats, cows and chickens, attempting to anoint the animals with perfume and shouting: "Mr. Ford has lots of money; you might as well smell good too".
I guess if you're gonna die out in deep space, you might as well smell terrific.
With Pinterest referral traffic now beating sites like Twitter, StumbleUpon, Bing and Google (but not Google Organic), you can see where big data might well smell an opportunity.
