Market research should explore whether consumers will go back to familiar brands and products, stay with substitute products, or welcome innovations.
It is a consideration that has also occurred to Kaehms, who points to the current halt on crab-fishing off California, the result of toxin-producing algae, as proof that the food industry should welcome innovations.
But solutionists aren't always so quick to acknowledge the harm as well as the good done by technology; the sometimes disturbing behaviour enabled in an ever-more connected world, the unexpected consequences even of welcome innovations.
But equally important in transforming marriage and family life are two welcome innovations - the growing expectation of mutual love in marriage and the decreasing ability of men to impose their will on women.
But are these welcome innovations, bringing the crowd-sourced world of the internet to bear on physical reality, or ominous developments that let the likes of Mark Zuckerberg get too close to our bodily lives?
