On the runway it just looked like a weird gimmick, when perfectly nice tailored clothes were dressed up with rosettes whirling around the shoulders of a sleek white coat that was (just) wearable.
"Initially I thought it was some kind of weird gimmick," he said by telephone from Los Angeles, where he and the group's founder and director, Bob Cilman, were promoting the film.
Now as the web's reliance on Flash is drying up, Adobe is resorting to weird gimmicks (like their silly "ad" campaign), complaining, and some FUD.
Staffers created an elaborate would-be hoax, complete with a Twitter account, a dedicated website, and an effects-laden video featuring a Doc Brown impersonator, all of which feed into each other as one big, weird marketing gimmick for her 2016 presidential run.
This way they can play back anywhere, you can do whatever you'd like to the files, etc… We looked into other platforms, but wanted to avoid any kind of proprietary format or weird app gimmicks.
He discussed how difficult yet necessary it is to introduce digital to places like museums, and to make it ubiquitous – part of the experience, rather than just another weird addition or gimmick.
"Saint Laurent's weren't designed to tone us down -- there were no weird bows or gimmicks as there always were before," said Amy Gross, the editor in chief of Oprah magazine who worked as an editor at Vogue.
But if held for long, the subjective point of view can seem like a gimmick, even weird, as if the camera were mounted on the character's neck instead of the head.
But disregarding those issues, the GX1 is a powerful contender against the likes of Samsung, Sony, Olympus, and the rest, offering a sort of camera-lover's camera without any gimmicks or weird styling.
The weirdest weight-loss gimmicks ever Vanity Insanity: Top 10 Beauty Rituals We Wish Were Banned.
The mid-engine configuration and Hydragas suspension were certainly interesting, he said, but the weird gear system was, in his opinion, nothing more than a gimmick.
