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But if MSNBC is trying to balance out its weekday programming a bit, "With All Due Respect" should help.
The 17 hours of weekday programming on Air America, which can be heard on five stations and on XM Satellite radio, is intended, like Mr. Jackson's offering, to counter the hammer-hold that conservatives like Rush Limbaugh have on commercial talk radio.
The station also airs "best of" editions of previously recorded weekday programming.
Smooth 70s' weekday programming included Disco Lunch and Late Night Love Songs.
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It is unclear whether a weekend expansion would help the weekday program.
Mr. Housman said Mr. King's weekday program would attract Internet viewers and other on-air talent.
The weekday program will likely replace the BBC show on more than 200 public stations nationwide.
The weekend show's New York base is another change; the weekday program is produced in Washington, by MacNeil/Lehrer Productions and WETA.
Now the network will bring that interactivity full circle with a weekday program that incorporates material produced by children.
He added that the station would particularly welcome the proposal to integrate local news into the program, something the weekday program does not accommodate.
NPR says about 12 million people hear at least a part of the weekday program on a typical week; 2 million hear the shorter weekend program.
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