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Last fall, Megan Anderson, a senior at the University of Wisconsin at Lacrosse, was a bride in a make-believe wedding sponsored by her sorority, Alpha Phi.
Held at the Manhattan Center with 1,400 guests, their wedding, sponsored by Playboy, featured Ms. Bartsch in a skintight Thierry Mugler bodysuit, Mr. Barton in a loincloth and their year-old son, Bailey, in a white suit.
Not long after, the newlyweds entered a contest on Z-100 FM, a radio station, to win a wedding sponsored by Scotto Brothers, owners of the Chateau Briand, a caterer in Westbury.
"I tell people if they want to have their wedding sponsored, they have to be thick skinned and treat it like a business endeavor," said Ms. Allen, who used tricks she learned in sales training classes required for her job to solicit services.
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(Kennedy invited Nixon to his wedding; Nixon sponsored Kennedy's membership in the Burning Tree Country Club).
Original Caption: Participating in a joint wedding event sponsored by the USO and WE tv, military brides walk past bags of garbage in Times Square on June 11 , 2009in New York City.
Recalling that moment two years ago, Mr. Kerpen and Ms. Fisher, both 29 and sales and marketing professionals from Little Neck, Queens, asked themselves, how do ordinary people have a sponsored wedding, the kind of over-the-top event — remember Star Jones's wedding?
Mimi Kerpen, 86, the ballfield bridegroom's grandmother, warmed quickly to his sponsored wedding.
Creating a sponsored wedding requires more than the love of a future spouse.
In addition to breaking every rule of etiquette, said David Popenoe, a director of the National Marriage Project at Rutgers, the sponsored wedding is alarming in other ways.
The notion of a sponsored wedding now has so many followers that simply offering a captive audience of guests is no longer enough to beguile sponsors into donating cash and products.
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