Similarly, in a fascinating presentation, David Liu from theknot.com described how his business achieved dominance in the wedding space — and is now investing to completely redefine the business from a mass-market approach to a niche approach.
The wedding space is blowing up here in tech, and for one very obvious reason.
This year for example, we have a team in the wedding space.
She says she chose this particular startup after recognizing the "siloed" nature of the online wedding space.
The wedding space is blowing up, with Appy Couple, Wedit, and Lover.ly offering brides ways to organize, plan, and share their wedding.
Users can even purchase select products directly from the vendor within the site thanks to some solid brand partnerships in the wedding space.
In the newly crowded wedding space, Lover.ly has found a way to not only make money but also connect brides and grooms with the best possible vendors for their wedding.
"We're not typically known for having social apps thrive here, especially apps that are in the pre-rev stage, B2C, and certainly not in the wedding space," he says.
To get to this point, WedPics is considering making some acquisitions in the wedding space, and is looking at a variety of companies now, including competitors or even printing businesses.
"I focused less on adding a bunch of features just for the sake of having features and more on the tone of the brand because I feel that in the wedding space, people are looking for something that draws them in emotionally," says Cheng, a senior copywriter for consulting firm Smart Design.
