Participants (N = 117; 45 male) were recruited via the Internet to this web-based study, as well as through advertisements on the university intranet, social media, and a crowd-sourcing website (Crowd Flower).
And if its regional news services and vast website are crowding out competition, it is not clear the public minds particularly.But a prospective Conservative government is not the only cloud on its horizon.
It was only when her friends wanted to use the website to crowd-fund their own dream gifts, Knight realised that she could use her experience in marketing to launch her own business.
"The results highlight that the way we see other people may be in relatively simple terms, as approachable/unapproachable and dominant/submissive," said Dr Little, whose own research on faces and psychology includes using a website to crowd-source ratings.
He's financing the project through New York-headquartered Kickstarter, which raises money on its website through crowd-based, as opposed to corporate or government, funding.
The websites are crowd-sourced, which means that most of the reviewers don't know what they're talking about.
Those wishing to be part of the "world's first crowd-funded festival" can pledge support via the website of the crowd-sourcing publisher Unbound.
Kickstarter, created by Perry Chen, Charles Adler and Yancey Strickler, is the largest website dedicated to crowd-funding creative projects.
Luckily for them, shoegazing is back, what with Slowdive wowing festival crowds, websites like Sounds Better With Reverb and new bands such as Childhood and Cheatahs re-examining the possibilities of the electric guitar.
Crucially, the pair decided that rather than attempting to raise funds from a conventional investor or games company, they would use the website Kickstarter to crowd source their budget.
