Last year's webcast, simply called 24 Hours of Reality, was far less extensive and included many pre-produced segments.
"When we look at the amount of content that's being generated, it's staggering," Mayer said during a webcast earnings call with analysts and investors, noting that there are 75 million posts and 250,000 new blogs created each day on Tumblr.
In one unexpected marketing success, after Methodist advertised a coming brain-surgery Webcast, a man called, volunteering to be the patient.
The Baptists have cried foul, as have evangelicals like Tony Perkins, the president of the Family Research Council, which sponsored a webcast over the weekend called "Stand with Scouts Sunday".
But Mr. Blakemore's video diary, the first of three documenting his trip, was not being produced for "World News With Charles Gibson" — rather, it was aimed at the network's afternoon Webcast, which is simply called "World News".
He created some of the first Webcasts through a company called Pseudo Programs.
Meanwhile, criticism mounted among opponents, who fear the trade group will wield too much control over royalty payments in the fledgling business of online radio, or Webcasting, as it is called.
He was also recording a weekly hour-long video Webcast with the comedian Sam Seder, called "Breakroom Live with Maron & Seder".
In Hollywood 40-minute sets by unsigned bands are Webcast virtually every night from a club called the Gig.
