'website promotion' is correct and usable in written English.
You can use it when referring to the marketing and advertising of a particular website. For example: "We are investing a lot of time and effort into website promotion this year to drive more traffic to our site."
Sometimes, the Web promotion just a graphic on screen; other times, it's way too heavy-handed.
"We see this intiative as a tactical Web promotion," said Patrizio di Marco, Gucci's president.
Even films aimed at adult audiences are putting their efforts into Web promotion and advertising.
Now, in a Web promotion reminiscent of the movie, Hotels.com is encouraging people to cast themselves in their own hotel misadventures by substituting their faces and the faces of friends for those of actors in provocative videos.
Compared with "The Fault in Our Stars" and "If I Stay," in many ways "Red Band Society" (I watched the pilot during a free Web promotion) is more damaging and hurtful because it seems to assume that most sick teenagers can do everything healthy teenagers do — from having enough energy to go to parties to being optimistic about their situations.
The deadline to get "Obamacare" coverage is March 31st, so he's been doing a blitz of web promotion to sign up younger people in need of health insurance.
Yoder and Knight also curated printable Internet coupons and Web promotions on products ranging from diapers to Rolling Stone subscriptions.
[C5.] Web Promotions Begin to Ebb The public relations tidal wave that accompanied the first dot-com boom appears to be turning.
[C1.] Early Web Promotions Could Affect Retailers' Profit Consumers are spending more than originally expected for the holidays, and a deluge of early promotions by Internet sites could result in stronger discounted sales than these companies had bargained for.
High infrastructure costs that make it expensive to merge store and online programs have too many stores running their in-store and Web promotions separately, experts say.
A survey by Shop.org, the NRF's online arm, shows that more than half of all major retailers plan to begin their Web promotions by Nov. 4, responding to their own surveys that show consumers are looking to get their shopping done earlier this year.
