With 140-character comments on the weather, style, beauty wisdom and, yes, new merchandise, Ms. Hodge, 28, has helped usher a 110-year-old department store famed for its snooty air and imposing facade into a less-intimidating milieu.
And for every 10 miles inland from San Francisco, the conventional wisdom goes, the weather gets warmer and warmer.
Analysts and competitors credit the turnaround to Tata's financial reserves, which helped it weather tough times, and its wisdom in granting autonomy to managers in England.
In the summer of 1966, received wisdom says, the weather was so sweltering that the ska style had to slow down; rocksteady was born.
This novel conjures up a humorously quirky family, from the great-uncle who takes all his wisdom from the Weather Channel to the restless 17-year-old girl who manages to fall for a policeman named Crook.
But extreme weather can quickly defy received wisdom.
At least that's the conventional wisdom regarding the weather, but not perhaps for the seasons of the heart.
Extra point The conventional wisdom is that lousy weather will benefit the 49ers because it will hamper the Giants' high-powered passing game.
Cancelling their convention due to yet another damaging weather event should change the conventional wisdom on climate change within the Republican Party.
Common wisdom has been that bad weather at the shore -- and this has been a decidedly down-weather season -- is horrific for businesses that depend on three-and-a-half months of summer sales for most of the profits.
