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Today, with a more sophisticated menu of programming, the channel is available in more than 99 million households, employing more than 100 meteorologists and an array of advanced weather technologies.
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Investors and entrepreneurs have begun to inch into the market for weather technology.
The widespread death and damage inflicted this week by tornadoes throughout the South demonstrated that warnings using current weather technology are limited.
And it is another company that relies on tailored weather technology to run its business.
By developing weather technology it enables businesses to manage their risks".
"Vast amount of resources are lost because of bad weather so weather technology is hugely important to businesses because every single business, every location on the planet is exposed to the weather.
For example, in 2013 Monsanto paid an impressive $930 million for weather technology company The Climate Corporation, in part to help it sell corp insurance in Brazil and Argentina.
"FedEx has one of the best weather technology centres of any airline and it really does give us an advantage to make sure we can plan and have one of the most robust delivery systems in the business," says William Martin, managing director of the firm's UK operations.
As he began to research the space further, he found that most of those looking at weather technology tended to be either the government (via NOAA) or older companies like Weather Channel – an app, in fact, that WeatherSphere's apps now outrank in the paid weather app chart in the iTunes App Store.
He did not go into details about how this might be done, explaining that it was possible to use weather engineering technology to control clouds.
It's my 4th weather-technology company.
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