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The phenomenon seems widespread in the weather industry.
But in the online weather industry, at least, nature's fury can be a balance-sheet blessing.
"But in the U.S., even though the market is big compared to Japan, people still don't recognize the power of crowdsourcing, especially in the weather industry".
That decision resulted in a burst of innovation, including forecasts, mobile applications, websites, research and a multi-billion dollar weather industry.
"The truth is that the weather industry, in all of its incarnations, is still driven by a forecast, which is nearly impossible to apply to day-to-day decisions," says weather historian Jeffrey Rosenfeld.
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Italy's ozone problem is considered to be a combination of weather and industry.
While some hotel executives bristle at the umbrella brand image, it fits the stormy weather the industry just passed through — though dark clouds still loom.
Until recently, TVT, based in New York, had been able to weather the industry's sales falloff with hits from artists like the rapper Lil Jon.
"P&G has done really well consolidating its brands down to a strong core," says Uta Werner of Marakon Associates, a consultancy.P&G is hoping that this growing stable of superbrands will help it to weather the industry's tough environment.
The range of electric car batteries is known to shrink sometimes in cold weather, as industry experts have discovered.
Delays and cancellations on all franchises could also be partly attributed to Network Rail through on-going infrastructure problems, as well as other unexpected pressures such as the weather, an industry source said.
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CEO of Professional Science Editing for Scientists @ prosciediting.com