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Now, following the launch of Google's wearable software, Android Wear, which was first seen on LG and Samsung's smartwatches, Blocks has taken the leap to join Google's crowd.
And with each of these partners, Pebble is essentially blazing a path for all wearable software to come.
The headset extends Jawbone's industry-first wearable software platform, with Cisco technology to deliver applications that span enterprise and mobile use.
Android Wear isn't even a year old, but LG is already ramping up the hype cycle for its second smartwatch based on Google's wearable software platform.
In terms of what exactly Fitbit is acquiring, Migicovsky writes that "many" Pebble staff will be joining Fitbit to work on wearable software platforms.
"While dissolving Pebble as you know today is difficult, I am happy to announce that many members of Team Pebble will be joining the Fitbit family to continue their work on wearable software platforms".
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Nitin Ganatra is a wearable technology software developer and former Apple staffer.
Called Wareness.io, the initiative is framed at a marketing studio focused on hardware, wearables and software for hardware startups.
Given the relative level of sophistication in mainstream wearables, the software could potentially be applied to commercial devices to help trackers move beyond fitness to emotional health.
Minuum is doing a good job of jumping on the wearable trend, with software for smartwatches debuted earlier, too.
It's doing that through the introduction of its Simband wearable hardware and software platform, as well as its SAMI data exchange platform.
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