So if you're running an ad campaign to convince politicians or the public to weaken policies that have helped spur America's solar boom, you may have to resort to hyperbole, deception, or outright lies.
Bureaucratic fragmentation threatens water initiatives as a lack of inter-agency cooperation weakens policy.
As the financial markets and the economy have weakened, policy makers and industry officials have turned their attention to rising mortgage defaults.
The continuation of the stagnation of MV fatality trends into the mid-2000s indicathatthet the gains that could have been had in young drivers from the passage of zero tolerance and graduated driver laws in the late 1990s and in adults from stronger BAC laws through the mid-2000s were potentially negated by weakening policies with demonstrated population benefits.
The "middle way" of passing weakened policies with a muddled message clearly does not work.
"It is clear that criminals want to weaken our policy of pacification and take back territories that were in criminal hands for decades," said Cabral, who will meet Brazil's president, Dilma Rousseff, on Friday.
"I would almost rather see him lose this time around because the compromises he will have to make will weaken his policy stance," said Robert Alan Feldman, chief economist at Morgan Stanley Dean Witter in Tokyo.
Armed with this research, NGO ShareAction launched its "clean words, dirty lobby" campaign aiming to force companies to stand up to their rhetoric on climate change and stop funding trade associations working to weaken climate policy.
Second, the government often struggles under asymmetric information during price setting, which may weaken the policy's legitimacy with the public due to higher costs.
"It is clear that criminals want to weaken our policy of pacification and take back territories which were in criminal hands for decades," Mr Cabral said ahead of his meeting.
