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"Matisse: The Fabric of Dreams — His Art and His Textiles," a revelatory, achingly beautiful show with a weak title that is now at the Met, suggests the question.
"Also just a soft economy in Europe and America, that in combination with a weak title in 'Medal of Honor' dragged down our revenue for the quarter below what we thought it would be," Mr. Jorgensen said.
Mancini's position may depend on City winning the final after a weak title defence – they are 10 points behind the champions, Manchester United – and finishing bottom of their Champions League group, the second successive year the side failed to progress to the knockout phase.
The company is also hoping that this high demand for the popular game translates into strong console sales, leaving Sony's struggling PlayStation 3 system (which has lagged due to its high price and weak title selection) in the dust.
Kasdan claims he told Lucas that Return of the Jedi was "a weak title", and Lucas later decided to name the film Revenge of the Jedi.
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When movies underperform at opening, big drops invariably follow because weak titles lose cinemas, see their showtimes per day reduced and are banished to smaller screens within 'plexes.
It was the weakest title race of any Premier League seasons, with United needing only 75 points to win it.
In the last two years, Condé Nast, a division of Advance Publications, has pared its list of magazines to eliminate the weaker titles.
Highfield has said many of Johnston Press's 255 titles operate at a very respectable 20% margin, and that a digital strategy and cull of weaker titles struggling against market leaders is the road to financial success.
But by the time 2009 draws to a close, larger publishing houses in the business-to-business and consumer sectors will be looking increasingly dominant, while smaller, weaker titles will wither under the strain of the downturn.
Moving up three places to rank third, Disney's Tinker Bell and the Pirate Fairy posted an even stronger rise from the previous frame – up 24% – confirming the trend for families to mop up weaker titles as a school holiday nears its end.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com