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But only if Hollywood can thread its way through some tricky releases, several of which, because of the generally weak entertainment economy, are carrying more weight than their backers might wish.
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Along with the light entertainment show The Weakest Link, Anne Robinson has the consumer programme Watchdog – but beyond that who is there at 60 or older with a primetime, well-respected serious series?
With the exception of "Cars," Disney — home to the "Princesses" merchandising line; the Jonas Brothers; and "Pixie Hollow," a virtual world built around fairies — has been notably weak on hit entertainment franchises for boys.
But one of their major weak points there is entertainment content.
Advertising spend in the financial, retail, travel and housing verticals was weak, but pharma, CPG, entertainment and technology was strong.
Cable TV operator Cablevision Systems, which owns Madison Square Garden, Radio City Music Hall, the New York Knicks and the New York Rangers, posted a fourth-quarter loss, slapped by stinging losses at its The Wiz stores and weaker attendance at its entertainment venues.
The one weak spot has been the entertainment business".
Mr. Arthur noted that the Times Company, for example, said that two advertising categories that were relatively weak in the first quarter -- entertainment and technology -- were likely to improve in the second quarter as the summer movie season arrives and computer companies start campaigns that had been delayed, at least in part, by the struggling economy.
The industry points to illegal downloading, competition from other entertainment and the weak economy to explain the decline.
File sharing, illegal CD burning, competition from other entertainment and the weak national economy are all cited as contributors to a downturn that has led to layoffs and budget cuts.
Travel, finance, and entertainment remain especially weak advertising sectors.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com