Exact(10)
The market is crowded with firms with a few snazzy products, but weak brands.
In the last few years, Aurora has grown by acquiring well-known but weak brands and revitalizing them with marketing support, expanded distribution and new product development.
This is how the moneyed set looks at them, as only Forbes.com could put it: "The Sweet 16 field is dotted with weak brands like Northern Iowa, St. Mary's and Xavier".
This lack of global presence is partly a reflection of the relative youth of some Asian firms, but is also both a cause and a consequence of weak brands and innovation.Try something newMost Asian countries are trying to find new economic models.
The Sweet 16 field is dotted with weak brands like Northern Iowa, St. Mary's and Xavier.
The reorganization, which Lafley broadened, focused resources and weeded out weak brands and unlikely new products.
Similar(50)
Failure to do so results in a weak brand that will quickly lose its definition and meaning.
The group "has a weak brand-name identity," Dr. Alex F. McCalla, a former World Bank executive, told group officials last October.
Because "HTC had a very weak brand back then", take-up of the new phones would have been slower had Apple not made touch-screens cool.Spectacular growth came hand in hand with that of Android, Google's mobile operating system.
– Kevin Bondelli —Would also explain the weak branding.
Too often, brands become lost in a sea of look-alikes and weak brand positioning.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com