"There is a consumer opportunity here, and we're capitalizing on it," said Denis McGarry, vice president and general manager for enterprise brands and business development at Miller in Milwaukee.
(Oh by the way, we're capitalizing "Tweets" now. I didn't know).
"Her brand has been developed with the reputation of being the best, and now we are capitalizing on that and monetizing the name".
Peter Moore, president of EA Sports: We are capitalizing on a unique time of convergence where hardware innovations (Wii) have introduced gaming to a wide range of "non-traditional" audiences.
"We understand the intersection between music and video and believe that music licensing will benefit from the same, strong market demand we are capitalizing on with video".
"We are capitalizing on the fact that Cornell University is home to the country's best engineering program attached to the widest set of vocationally focused niches – from hospitality and agriculture to ergonomics and labor relations.
"By creating a co-op, we're capitalizing on the notoriety of the individual nightlife personalities [who perform at the Stud,]" he said, "and creating an environment where employees are owners, which hopefully means higher job investment and satisfaction".
"We are capitalizing on the experiments that nature has performed over millions of years [and] trying to integrate the results of that process in new antibiotics".
That is what we thought we should be capitalizing on rather than selling potatoes".
