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Why should we think smaller, they ask?
"Small farming is our passion, and we think small is big," Ms. Fincke said.
"We think small cars, fuel-efficient vehicles and consumption in emerging nations will drive recovery at Honda Motor," said Takashi Nakamichi, a Tokyo-based analyst at J.P. Morgan.
"As a firm, we think small will continue to outperform large, which means large-cap funds will outperform" their index benchmarks, reflecting the funds' tendency to hold somewhat smaller stocks than the index.
We think small when it comes to women.
When it comes to the exploration of space, we think small, cheap and forgettable.
"We always thought small diesel pumps would be the future".
But what often — too often, maybe — matters most is whether they are bigger than we thought or smaller.
We must think small to solve big.
It was merely thought small.
"We thought that small businesses posed different kinds of issues," said Alan F. Westin, who wrote the council's guide with Lance J. Hoffman, a professor at George Washington University.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com