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And then we started referring to ourselves.
"We started referring to it as cooking by numbers".
It was as if, in English, we started referring to mooring a ship as "to-the-shoring" it, and it caught on as a way of saying "getting there".
We started referring to it as the 'dad womb' because our baby really liked the closeness and being able to go everywhere with him".
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Things are a little askew when we start referring to 5.2-inch handsets as "mini," but then, that's just the crazy, upside down world we live in.
So what happens is, we move into this censorship way of thinking, we give it a nice, friendly name, like "politically correct," and we start referring to things as "the N word".
Somewhere along the path to being a physician, however, we seem to lose that desire to understand and share the feelings of patients, and instead we start referring to patients as "the heart attack in Room 306" rather than, "Mrs. Smith, mother of three children".
It's a confusing time, but we're here to break it down for you (and also we've now started referring to the contestants in normal conversation by their first names as if we know them, so honestly we really just don't have anything better to do).
Facebook's job ad for a human rights policy director includes the pledge that "we're just getting started" — referring to its stated mission of helping people "build stronger communities".
It started out as a neutral word meaning "variety" that's supposed to describe a group, but somewhere along the way people started referring to individual people as "diverse", like "we're looking for a diverse candidate for this role".
The Times started referring to them as "the secular elite".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com