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"We publishers have long felt there is a great unserved market out there".
And so here we publishers and agents are, McTeague and Marcus style, handcuffed to each other in the desert, stuck with the advance and royalty model even if it's ill-suited for a time when success is nearly impossible to predict.
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When we undervalue books, we undercut publishers and authors, even if we don't realize we're doing so.
"It's the purest form of what we as publishers do: We track a community and then we pay attention to some things more than others, and we spread the word about them".
"And as we get more publishers, we'll be able to work with more advertisers.
"These are two of the ways we allow publishers to make their subscription content discoverable, and we're going to keep talking with publishers to refine these methods.
"We're publishers.
They are reaching an audience that we as publishers and authors are not reaching.
"We think publishers deserve the majority of the revenue from both advertising and content," he says.
We need publishers, editors and reviewers trained to recognize the best and to help others reach for it.
"We expect publishers to offer the same terms to all other booksellers, including Barnes & Noble and independent booksellers".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com