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How can we personalise and make it relevant, engaging and useful to those with whom we need to reach?
The challenges for clinicians and rheumatologists remain complex: how can patients be identified at the earliest timepoint; can we develop useful new biomarkers for early diagnosis and prognosis; and, finally, can we personalise the growing number of therapeutic interventions to individuals or groups of patients?
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The more accurately we can use that data to help advertisers to get the most relevant adverts to our readers, and the more effectively we can personalise offers and services, the higher the revenues we can generate to support our journalism.
Well we can personalise, which works for viewers and for advertisers, and means we can pay for even more programmes.
"We have built an engine that tracks how consumers interact with content so we can personalise their experience and target the ads".
His grand slam - and I think we can personalise the clean sweep that had hitherto and repeatedly eluded his grasp - came at last with exuberance, brio and elan, as no doubt Martin Johnson told the boys and the gaffer immediately after England's sweet, savage Sunday in Dublin.
The project Noah (www.projectnoah.org) showed how we could personalise the citizen inquiry experience through the creation of customised profile page showing users' participation in different projects and presentation of personal information.
There are a multitude of tools and tactics that can help us but we can personalise them.
So we live in a flat, which we struggle to personalise, as we cannot change any aspect of the interior.
To encourage high response rates we used personalised letters, standardised instructions, and two reminders for non-responders at three and five weeks.
Asked about this, Mr Farron said: "I would rather we didn't personalise the general election campaign".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com