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Many of us are willingly become versions of Willy Loman, forever on the road — that is, online — selling ourselves and advertising our lifestyles: describing the meal we just consumed at a restaurant (with uploaded photograph of course) or the trip we're planning to take.
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It is the way we just consume more of it all of it.
But who without graduate work in cryptography can tell whether the scribbled bill we've been presented includes service, much less if it bears any relationship to the meal we have just consumed?
We had just consumed a luscious, ultra-rich dinner that included sautéed foie gras and crispy sweetbreads.
An emailer's assertion was typical: "John, if everyone on Earth just consumed less, as they do in Mexico, say, we wouldn't have exceeded carrying capacity".
The point is that, by buying them, we do not just consume a product – we simultaneously do something meaningful, show our caring selves and our global awareness and participate in a large collective project.
"It just consumed me.
"Everything beats being here," one of them said, having just consumed a free lunch in the media lounge.
Asking "How was everything?" of somebody who has just consumed 27 items isn't likely to produce constructive criticism.
He slapped the table and resolved to do the challenge, even though he had just consumed a huge meal: a giant rib-eye steak with fries.
County fairs are about more than whirligig amusement rides designed to make you pay for the cheesecake on a stick you've just consumed.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com