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My experience in the trade union movement during its glam rock era is that we got it wrong.
Its chair, Margaret Hodge, has spoken of Labour's promotion of the deals during its time in power: "I'm afraid we got it wrong... we got seduced by PFI".
" "We got it wrong.
"We got it wrong," he said cheerfully.
After Columbine, we got it wrong.
I think we got it wrong.
We got it wrong in that respect.
Can you imagine the headlines if we got it wrong?
"But we got it wrong at the beginning".
We got it wrong by offering customers too much choice".
We got it wrong not strategically, but creatively.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com