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"We encourage guys to have outside interests and we don't want them to sit in hotels spending repetitive hours on the internet or watching movies or slobbing around," said Flower.
He added: "We encourage guys to have outside interests, and we don't want them to sit in hotels spending repetitive hours on the internet or watching movies or slobbing around.
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"We definitely encourage guys to wear them if they feel comfortable wearing them," Mathieu Schneider, a former defenseman and a high-ranking players' association official, told USA Today at the time.
You always want to encourage guys.
You have to suck it up, try to be ready, try to encourage guys, or you can pout".
Tectate's billboards, which featured a tree with the Spanish word for bathroom, "Baño," seemed to encourage guys to answer nature's call after a few cold ones -- in nature (h/t The Tens).
"I encourage guys to treat a visit to Pornland like taking their girlfriend on a tour of dive bars: One of you has to stay sober to drive home".
Its "Grow One, Save a Million" campaign encouraged guys to conserve water by foregoing their morning shaves.
That's one of the most painful things for men coming into the movement, but it encourages guys to recognize that.
For eight years now, Movember has encouraged guys around the world to grow out the hair on their faces for a month, in order to start conversations around and raise awareness for the often taboo topics of testicular and prostate cancers.
Gone are the days of spraying Axe and having women's shirts fly off, or having buxom models throw themselves at you in a stampede of passion -- this week Axe, which you might be surprised to learn is 30 years old, rebranded itself with a new ad campaign that encourages guys to "find their magic".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com