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He's such a cheerleader we dubbed him chief enthusiasm officer.
When we put George Shaheen on our cover we dubbed him Andersen Consulting's "digital messiah" for boosting revenues 400% and leading the firm into the forefront of technology consulting.
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The mother gray let out a great exhale before sliding under again, only to re-emerge a moment later, this time with her male calf, who began treating us to such a rollicking display of playful turns and flips we soon dubbed him Little Nut.
We re-dubbed him the "Obamanizer".
While all four of us in the studio saluted "Super Ally" and waxed lyrical about the Rangers boss, we asked if any listeners agreed with the football messageboards that have dubbed him "Fat Sally".
They dubbed him Stickman.
She dubbed him "American Idol".
Employees have dubbed him "Rambo".
This year, Rick Santorum dubbed him "reader-in-chief".
The Atlantic dubbed him "The Measured Man".
Newspaper reporters dubbed him "Said the Deathless".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com