We associate it with brilliance, depth and acuity, but it also refers to an essence, ability or influence.
We associate it with expensive perfumes and little think how alien daily life would be without it.
We associate it with corny, old-time romance but also with risk and danger, so it seemed like a perfect stage for a pair of reluctant daredevils.
For most of us, we associate it with things like having steady jobs, owning a home and taking regular vacations.
There is a word we like to use when referring to programming and data analysis in newsrooms: "revolution". We associate it with a rapid, violent and complete transformation.
We associate it with software, say, or a storage system, partly because machines, visible and fabricated by humans, are easier to understand than ourselves.
Take garam masala – we associate it with Indian food, yet it's a great all purpose mix that's delicious in many contexts beyond sprinkling it in our curries.
If we associate it with a particular place, it is the vast, open plains of North America as seen in the classic children's film The Wizard of Oz, which was set in Kansas.
When an ADR mention is detected in the free text, we associate it with all drugs prescribed within the previous 30 days based on the typical onset of the ADRs used for validation.
The idea of the orchestra as a democratic institution may seem odd today, when we associate it with elitism, but in the early days of this nation, many people saw a symphony, made up of many people playing together and thus a tangible form of democracy in action, as the quintessential American art form.
