Businesses spend billions on product research - but there are far more effective ways of sourcing this kind of customer and product information than focus groups and surveys.
To give you an idea, past projects have included launching a blog entirely focused on seed-stage startups, creating templates to help founders build better board decks, building the massive Hitchhiker's Guide to Boston Tech, and testing new ways of sourcing top talent that could eventually become a proprietary app.
It's an excellent way of sourcing exciting new talent too.
Later, a character remarks, "The sea might be the only reliable way of sourcing food from now on".
"Create a LinkedIn profile, because recruiters use that as a primary way of sourcing candidates," she says.
Famous for its wineries, the McLaren Vale has developed a gourmet restaurant trail – and local restauranteurs have joined the co-operative movement in Fleurieu as a way of sourcing local products created to their own specifications.
The company's president, Wayne Sosin, says he likes the old-fashioned way of sourcing cycle parts from his worldwide suppliers.
She's trying to promote the "old way" of sourcing food -- and if more people end up doing just that, she says, that will ultimately matter far more.
Artists as successful as A$AP Rocky, Chief Keef, and Joey Badass have all admitted to searching for their own names as a way of sourcing new beats on YouTube.
All said they only smoked discarded tobacco when they had no other way of sourcing it, and that they removed tobacco from discarded cigarettes, as this was seen to make the act more acceptable.
London-based JukeDeck has received a small seed funding round for its platform which literally composes original music based on a user's settings, giving video creators, games developers and other users a simple way of sourcing music.
