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Which made watching a typical episode a bloodless affair.
We start out with the illusion of watching a typical Victorian lecture given by a confident celebrity of the moment.
As a child, Brownlee would always cheer for the favourite in any sporting event he was watching, the typical British affection for the underdog absent.
Instead of watching my typical weekend sports games, I'd seek out musical theater.
(I have a hunch she wouldn't do well watching a typical episode of Game of Thrones).
While I was sympathetic, after watching the typical Powerpoint presentations over and over again with the same images and film clips of weak, "effeminate" Asian males (or non-Asians in yellowface portraying Asian males), I finally adopted this practice: when a student asked to do such a project I would say, "Sure--but first, tell me why should Asian American males be masculine?
This result into giving the audience a completely different experience than what they get on watching a typical commercial.
Turn on a television, and watch typical news coverage, and you will get a frantic update on the latest kidnapping of a white kid, and no coverage of the ongoing violence that plagues minority communities.
Surprise is just one element of the formula used to entice consumers to watch a typical Super Bowl commercial; other mainstays include animals, celebrities, humor and special effects.
And, stunning as the highlights of Monty Python are – the Spam sketch, the Lumberjack song, or the parrot – when you watch a typical show, there's a cliquish intellectual quality to much of the humour".
He also says that despite the growing number of incoming information streams, there's no such thing as communication overload (just watch a typical 18 year old, he says).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com