And Roku doesn't market its product as an alternative to cable and satellite, but rather as a way to enhance the experience of watching paid TV.
About 40% of time spent watching pay-TV is reckoned to be spent watching free channels.So Mr Slim would have to woo audiences not just with low prices, but with good Mexican programming (imported Argentine telenovelas, with their funny accents, won't do).
It was the most watched pay-TV programme of the day, ahead of an episode of The Simpsons on Sky 1 with 574,000 viewers (2.8%) at 7.30pm.
It was the most watched pay-TV programme of the night, ahead of The Simpsons at 7pm on Sky1, with 286,000 viewers.
The most watched pay-TV programme of the day was Star Trek sequel Into Darkness on Sky Movies Premiere, its first showing watched by 354,000 viewers, a 1.5% share, from 8pm on Friday night.
In all, Sky Sports delivered eight of the top 10 most watched pay-TV shows on Saturday and 12 of the top 20 – the only non-sports show in the top 10 was the 8pm broadcast of the Dark Knight Rises on Sky Movies Premiere, which averaged 259,000 viewers and a 1.3% share.
It was a similar story on Sunday, with Sky Sports providing six of the top 20 most watched pay-TV shows, including the two most popular – Chelsea's 2-0 win over Hull (3.30pm-7pm 3.30pm-7pmion/1.34%) and Tottenhamillion victory against Crystal Palace (12.30pm-3.30pm: 1.04 million/10.2%).
Almost 16percentt of U.S. households now watch pay-TV online and Adobe powers the vast majority of them.
To preserve the restrictions that programmers negotiate with pay-TV operators, consumers could watch pay-TV shows only through the app, which would be controlled end-to-end by the cable or satellite operator offering it.
It was the second most-watched pay-TV programme behind the 7pm edition of The Simpsons on Sky1, with 394,000 viewers (1.9%).
For those who buy high-definition TV he plans to offer Internet data on one channel, a high-definition picture on another and maybe a collection of the most-watched pay-TV networks, all for far less than cable charges.
