Your English writing platform
Discover LudwigExact(6)
"I do consider it one of the mistakes of my career not watching longer and more carefully".
But Internet users are gradually becoming more comfortable watching longer videos online, prompting YouTube's commitment to the format.
Not surprisingly, people are watching longer form videos online (see chart below).
People are watching longer videos and watching more at night during primetime.
Unlike TV, many online services haven't implemented a continuous play feature, which could keep viewers watching longer.
While the average conversion rate across all devices increased from 35.1percentt in Q3 to 39.6percentt in Q4 (with viewers watching longer on all platforms), it seems that connected TVs saw the biggest growth in Q4, as their viewers proved to be the most engaged of all the platforms, completing videos at a rate of 47percentt (with tablet viewers following close behind at 38percentt).
Similar(54)
The feature could also benefit Facebook's new Watch tab of original video content, allowing it to cache episodes so people could watch them on a train or elsewhere that they might not have a strong connection or want to use up their data plan watching longer-form videos.
"A good rating isn't always based on getting more viewers, but in getting viewers to tune in earlier and watch longer," Goren said.
If the social giant wants us to watch longer and longer clips, it needs to let us spice them up.
First and foremost, tablets are seeing a significantly higher level of engagement in online video viewing, as tablet viewers watch longer than viewers of desktops or mobile devices.
Consider that each Facebook video autoplays for three seconds (that's an official Facebook "view," even), allowing a brief chance to convey why a viewer should watch longer.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com