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She points to World Bank estimates of an African middle class of 350 million people and how, as discretionary income continues to rise, access to improved internet connections and video watching devices will increase.
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I look at what people are reading, watching, what devices they're using.
In August, Apple discontinued an iTunes rental service that allowed viewers to rent television episodes for 99 cents through the store for watching on devices like Apple TV, saying that consumers were not as interested in renting episodes as in buying them.
It involved fitting 400 subjects with wrist-watch devices known as "actimeters" as a way of measuring periods of wakefulness.
Thanks to "near field communication" technology, Apple's new phone and watch devices would allow users to scan their phone on a sensor to pay for things.
Watching how device-free living affected their guests inspired the couple.
McCall clamped the polymer needle in a mechanical arm and lowered it and the electronics gingerly into the mouse's brain through a hole drilled in its skull, watching the device's x, y, and z coördinates on a monitor.
For younger audiences, live content will also increasingly be watched via devices rather than on television.
I've been writing this fortnightly column since the start of 2012, and in the last two years have watched new devices and services become part of similar negotiations.
And Marchese argues "place-shifting" ads could, in a mobile world, let consumers transfer the commercial experiences they want to watch between devices, wherever they go.
These included a euthanasia wearable design fiction - a smart watch device which enables the wearer to end their own life when they choose to.
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CEO of Professional Science Editing for Scientists @ prosciediting.com