For each minute watched on a desktop, tablets recorded "1 17 in played content", which works out to 28percentt longer than the desktop average.
But those glories are a long time past and, long as their shadow once was, it now seems a relic of an age in which three channels were watched on hulking televisions, records were bought at record shops, and I'll stop now before the Hovis music starts up.
Another 6.5 million watched on Univision, a record for a U.S. game on the Spanish-language network.
And the Americans had stars like Donovan and Clint Dempsey and Tim Howard in their prime, with a golden chance to broaden the appeal of a sport as record audiences watched on ESPN, embracing this team for its tenacity and white-knuckled determination.
Catch-up TV recorded and watched on the big screen within a week of broadcast is already measured by OzTAM.
Technology slightly favours programmes aimed at men: science fiction and shows about cars are more likely to be recorded or watched on computers.
On Film 4 on Friday night, the film attracted 288,000 viewers, which rises to 357,000 when those who recorded and watched on Saturday and Sunday are added in, and 367,000 including those who watched on Monday.
He also cited YouTube ad revenue, saying the "Gangnam Style" video, the most-watched on record, has earned $8 million in online advertising deals.
Some of them even have two (so you can watch one program and record another on your phone's microSD).
