It's likely that Apple will continue to seek luxury brand associations, in its efforts to suggest that its Watch represents quality and style.
For the rest of us, armchair pilots and desk divers, the tool watch represents a way of identifying with men of action like Jacques Cousteau and Chuck Yeager, a bumper sticker that says "There's a part of me that's a Lamborghini.
Watches represent slightly more than 5 percent of the group's sales, but Mr. Perramond said that the watch division was a driver of growth, and the goal was to increase that part of the business to rebalance the mix with leather, which accounts for more than half of sales.
Adrian Chue, general manager of Montblanc in Singapore, said women's watches represented 25 to 30 percent of its overall watch sales by volume.
Thus, if there is a watching eyes effect in chimpanzees, it is most likely to be detectable in contexts in which the watching eyes represent cues that there might be a dominant individual nearby who is directly affected by the focal individual's actions, and who might administer second-party punishment.
The young girls at home watching "CSI" represent a sizable American talent pool that has yet to be tapped.
"Watches really represent a person's taste and their story, and they often are the only piece of jewelry that men carry," Mr. Zimmermann added.
He is already getting used to being without his family – Tomkins' father has been watching Joel represent Stuart Lancaster's England side so far this autumn and will be at Twickenham on Saturday for the visit of the All Blacks.
For this paradigm it is shown that the context congruency effect is indeed face specific: A strong and asymmetric contextual interaction of the inner and the outer stimulus regions exists for faces, but is absent for watches, which represent a non-facial object class with a comparable inner/outer object structure.
Several of these experiments are currently underway in different states in India and these should be closely watched; they represent local solutions to a national problem.
