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The phrase "was not reaching" is correct and usable in written English.
For example, you could say, "The sign was not reaching its intended audience."
Exact(32)
Ms. Rodríguez acknowledged that the program was not reaching the criminals most likely to use guns.
It was obvious to Gore and his staff that he was not reaching voters, particularly outside of Iowa.
Mr. Kerry came under widespread criticism this year from black writers, officials and strategists who complained that his campaign was not reaching out enough to blacks.
Last month Mr. Smiley declined to renew his NPR contract and criticized the network, saying it was not reaching out to minority listeners.
Project staff found that traditional media was not reaching their target audience, so they turned to El Salvador's most popular social media platform: Facebook.
Yet long before the recession assailed state budgets, subsidized child care was not reaching the vast majority of families in need.
Similar(26)
Her question was not reached.
A formal UN agreement was not reached.
But that agreement was not reached in time.
Yet the achievement was not reached without dark, difficult episodes.
If agreement was not reached, feud might result.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com