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While the overall marketing budget drop was modest (from approximately 12.1% of company revenue in 2016 to 11.3% in 2017), it's telling that the amount of funds specifically budgeted for marketing technology ("MarTech") dropped by a startling 15%.
Xavier Anglaret, a colleague of Malvy's at the University of Bordeaux who coordinates the JIKI study, said their data "are not a high level of evidence" and that the group's aim was modest from the outset.
As historic as the Obergefell ruling was, however, Kennedy earns a gold rather than a platinum trophy because the ruling actually was modest from a technical standpoint.
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And where Apple's website would have been modest from day one.
Suggestions for reform are modest, from a bizarre corporate audit of staff backgrounds to "university-blind" application forms.
They note that his proposed tax increase is modest (from 3.9% to 4.4% on incomes above $500,000) and must be approved by lawmakers.
His initial attempts to address the issue were modest, from setting up a freezer where the public could access leftovers from his catering jobs to a pay-what-you-can soup bar that ran for eight months last year.
Based on recent models, the prognosticators are confident of when and where the meteors will arrive; they are less certain of how many, although the numbers are expected to be modest, from 2 to 12 a minute.
Economists say the decline, which could be foreshadowed in a widely followed government price index to be released this week, will probably be modest — from 1percentto2percentcent — but could continue in 2008 and 2009.
Moodymann once said that "the talent is on the turntable", and while that's modest from such a great producer, he's onto something.
Further, decline in HIV prevalence in the general population has been modest – from 11.8% in 2004 to 10.6% in 2010.
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CEO of Professional Science Editing for Scientists @ prosciediting.com