was marketed

USAGE SUMMARY

The phrase "was marketed" is correct and usable in written English.
It can be used to describe how a product or service was promoted or sold to consumers in the past. Example: "The new smartphone was marketed as the most advanced device on the market, appealing to tech enthusiasts."

✓ Grammatically correct

News & Media

Academia

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

In 1894 the first basketball was marketed.

Encyclopedia Britannica

The first black powder was marketed two years later.

Encyclopedia Britannica

Not surprisingly it was marketed to women.

The New York Times

The hand-written signature was marketed as a master drawing.

The New York Times

One medium‐sized municipal bond issue was marketed yes terday.

The New York Times

Throughout, she was marketed as the girl next door.

The New York Times

Instead, it was marketed for its "anti-inflammatory" properties.

The New York Times

AZT, the first AIDS drug, was marketed in 1987.

The New York Times - Science

Furthermore this book was marketed and described as being funny.

The Guardian

"The building was marketed to garment workers," Mr. Herzlinger said.

The New York Times

But the event was marketed with a television ad campaign.

The Guardian

Expert writing Tips

Best practice

When using "was marketed", be specific about the target audience or the marketing strategy employed. For example, "The product was marketed towards young adults using social media influencers."

Common error

Avoid overusing passive voice constructions like "was marketed". Consider active voice alternatives when appropriate for a more direct and engaging style. For example, instead of "The product was marketed by the company", try "The company marketed the product."

Linguistic Context

The phrase "was marketed" functions as a passive verb phrase, indicating that a subject (product, service, idea) received marketing efforts. According to Ludwig, this expression is commonly used, reflecting established grammatical correctness.

Expression frequency: Very common

Frequent in

News & Media

60%

Academia

20%

Wiki

7%

Less common in

Science

6%

Encyclopedias

5%

Formal & Business

2%

Ludwig's WRAP-UP

In summary, the phrase "was marketed" is a grammatically correct and frequently used passive construction used to describe how a product or service has been promoted to consumers. Ludwig AI confirms its common usage across diverse sources, including News & Media, Academia, and Encyclopedias. When employing this phrase, consider specifying the target audience or marketing strategy for added clarity. Also, be mindful of passive voice overuse and explore active voice alternatives. The phrase conveys information about past strategies, and it is best understood as describing how something was presented to potential customers. According to Ludwig, it's a valid and very common phrase.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

was promoted

Focuses on the promotional aspect, emphasizing the efforts to make something known.

was advertised

Highlights the use of advertisements to market a product or service.

was sold as

Emphasizes how the product was presented to customers during the selling process.

was branded as

Focuses on the branding strategy used to position the product in the market.

was launched as

Highlights the introduction of a new product or service to the market.

was introduced as

Similar to 'launched as', but can also refer to introducing an idea or concept.

was positioned as

Focuses on the strategic placement of a product in the market relative to competitors.

was presented as

Emphasizes how something was shown or described to an audience.

was commercialized

Highlights the transformation of an idea or product into something marketable.

was distributed as

Focuses on the method of delivering the product to the end consumer.

FAQs

How can I rephrase the sentence "The product was marketed to women"?

You can rephrase it as "The product "was aimed at" women", "The marketing campaign "targeted" women", or "Advertisements "appealed to" women".

What does it mean when something "was marketed as" something else?

It means the product or idea "was presented as" having certain qualities or benefits, often to appeal to a specific audience. For instance, "The car was marketed as fuel-efficient."

Is there a difference between "was marketed" and "is marketed"?

"Was marketed" indicates a past action, meaning the marketing occurred at a previous time. "Is marketed" indicates a present action, meaning the marketing is currently ongoing.

What are some strong verbs to use instead of "was marketed" to make my writing more active?

Consider using verbs like "promoted", "advertised", "pitched", or "showcased" to create a more direct and engaging sentence.