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Discover Ludwig"was less about" is a perfectly valid and usable expression in written English, and can be used in a variety of contexts to indicate that something had less emphasis, attention, or importance than something else.
For example, "The meeting was less about presenting our new project, and more about figure out how to avoid risk in the future."
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In the older cohort, the benefit was less: About two smoking quitters per starter.
"It was less about acquiring land," he said.
The downgrade, after all, was less about economics than politics.
Thus the harem was less about sexuality than about power.
One recent scandal was less about cash than influence.
With each goal it was less about him.
It was less about going to see something.
Conflict was less about religion than complex geopolitics, with zealotry on all sides.
For the Americans, modernism was less about form and color than about subject matter.
Echoing others, he said the report was less about truth, more about politics.
And the conversation then was less about the shifts in party politics than about the personalities.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com